ARDSLEY, N.Y. – Self-serve frozen yogurt isn’t a new concept. But self-serve frozen yogurt, an eight-foot bulk candy wall, gourmet soup and '50s music all under one roof may be a one-of-a-kind combination.
Ardsley residents will soon be able to experience this mix of offerings when Yogurt By You opens in the Ardsley Village Green in August.
“I’m going to do something you won’t find in other stores,” said Steven Fraum, founder and owner of Yogurt By You.
In addition to the eight-foot, 60-bin candy wall, Yogurt By You offers 10 flavors of frozen yogurt, 18 different fruit toppings and 24 to 30 dry toppings, Fraum said. During cold-weather months, Yogurt By You will serve gourmet soup and bread. Fraum said the music played at Yogurt By You will mostly be '50s music because it takes people to a happy place, free of the stress of everyday life.
Fraum said he first thought about opening a frozen yogurt store after he retired from several years of business ventures in Manhattan, and was looking to fill a void in his life. He said he wanted to create an atmosphere where nothing matters for the moment, except a person, their dessert creation, and the happiness that brings.
“When I see a smile on a kid’s face, or a smile on an adult’s face, it makes me happy,” Fraum said. “I can give a service that allows people to leave their problems at the door. The smiles and joy that come from creating your own dessert is one of the true testaments of happiness.”
Along with the fun of creating and eating frozen yogurt, Fraum said there is an inner peace that comes from forgetting life’s problems and enjoying the self-serve experience. Fraum’s family owned a frozen yogurt store in Armonk for several years, and he said it was there he discovered the immense enjoyment people got from interacting with their dessert and having the freedom to create anything they can imagine. Fraum said he has big plans for Yogurt By You and hopes to open two additional locations in the next five years.
Check the Yogurt By You Facebook page for updates and official opening dates.