HASTINGS-ON-HUDSON, N.Y. – New York native Susan Giordano’s makeup styling has graced the cover of dozens of major fashion and beauty magazines on the faces of the biggest celebrities of the past decades, and now Hastings residents will be able to get a glimpse into her world.
Giordano opened Giordano Beauty on Spring Street in Hastings two months ago and has been bringing glamour to the Rivertowns in her relaxed boutique.
“I’ve worked with every celebrity, every magazine, and traveled everywhere, and it’s time to stay in one place,” Giordano said.
Giordano spent most of her career in Manhattan having her work featured in Vogue, Cosmopolitan and Glamour, to name a few. After moving to Yonkers, Giordano said, she brought her bicycle to Hastings for repairs and noticed an available storefront, which ignited her move to Hastings.
At the boutique, Giordano sells her own line of cosmetics, including makeup, fragrances, and bath and body products, while also offering makeup services, tutorials and consultations. Giordano said the main thing that sets her line of cosmetics apart from store brands is that they were all hand-chosen with her years of beauty experience to deliver the best result.
Giordano said she has loved fashion and makeup since she was younger and spent her allowance on Vogue magazine and wrote books about makeup. She said she creates an element of glamour that has not been present in cosmetics shopping since she was a young girl.
“Big-box stores and makeup counters have salespeople, not makeup artists,” Giordano said. “I never have to push my products. There hasn’t been a person who has sat in my chair and didn’t buy something.”
Along with the lack of glamour in cosmetics shopping, Giordano said beauty magazine spreads and advertisements have lost their grandeur.
“It was more than selling a product,” Giordano said. “It was selling a lifestyle.”
Giordano said her line of skin care products is handmade in her home with all original recipes, including Satin Skin, a mixture of essential and botanical oils that she first began selling after models requested her secret.
Giordano Beauty is open Tuesday through Thursday from 11 a.m. to 6 p.m. and Saturday from 10 a.m. to 5 p.m. and by appointment. For more information about Giordano’s career and products visit her website.